Learn About Your Non-Buyers,

Too many marketers spend all their research time and money learning who their buyers are and why they act as they do. They should, instead, spend their resources learning why non-buyers don’t buy. The direct marketing universe opens up dramatically once you understand who might be a buyer but hasn’t been (1) reached at all or (2) reached properly.

                – by Herschell Gordon lewis

Why People Buy

When you sell a product it’s not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor’s product, and what you can do to motivate them to into a repeat purchase in the future. Almost every significant purchase made involves either saving money or time. If you can include one, or better yet, both of these powerful motivators in your offer, you’re success rate will likely increase. When people feel like they are saving money they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited time offers that initiate action within a certain time frame. Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar.

Finding The Right Printer

When searching for a commercial printer, it's hard to know whether to base your choice on price, location, reputation or some other magic ingredient. It can be one of the most daunting tasks facing designer, let alone a business owner. Getting quality results on time and at a competitive price is difficult enough, but many of today's commercial printers tend to focus on market niches, making it even more challenging to find the right printer for a particular job. To manage a range of print jobs with optimum price and results, it helps to have a general knowledge of all of the factors that affect cost and performance, as well as an understanding of how the printing industry works. It is a good idea to have a graphic design firm handle the printing need for you.  At SC Design we pride ourselves on our printing experience and services that we provide our clients.

The Art Of Coke

To celebrate the upcoming Beijing Olympics, Coca-Cola commissioned 8 Chinese creatives to design limited-edition aluminum bottles. They also paired each bottle with a specially created song from recording artists around the world. You can download the songs and see all the bottles at the Coca-Cola WE8 site.
One themed bottle is scheduled for availability in each of the following markets:  Australia (“Happiness”), Belgium (“Peace on Earth”), Brazil (“Global Harmony”), China (“Healthy World”), France (“Individual Perseverance”), Great Britain (“Uplifting Moments”), Greece (“Human Collaboration”) and New Zealand (“Active Optimism”).  All eight bottles periodically will be available in the United States at selected Simon Malls around the country.
  – How, Megan

Graphic Design Museum

On June 11, Her Majesty Queen Beatrix of the Netherlands will open the Graphic Design Museum, Beyerd Breda, the first museum in the world to focus specifically on graphic design. This institution will serve as a museum, knowledge centre, learning environment, visual culture boutique, design café and production company. The Graphic Design Museum will provide an international podium for established designers and a showcase for new world-class talent. The opening will be broadcast live on the museum site.

  – How